The Global Cigarette
Origins and Evolution of British American Tobacco, 1880-1945
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Product details:
- Publisher OUP Oxford
- Date of Publication 16 March 2000
- ISBN 9780198292210
- Binding Hardback
- No. of pages424 pages
- Size 242x163x28 mm
- Weight 989 g
- Language English
- Illustrations 51 black and white plates, 3 figures, 44 tables, 2 maps 0
Categories
Short description:
The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
MoreLong description:
During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets.
Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts?notably in China and India?and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating
Table of Contents:
Introduction
The Growth of an International Cigarette Industry
Part 1: Origins
A Product with Global Potential
Origins of a Multinational Enterprise
Part 2: Pioneers of an International Mass Market
Birth of a Multinational Enterprise
The Impact of Conflict
Part 3: Commerce and Colonialism in Asia
BAT in China
BAT in India
Part 4: International Business in an Unstable World
Maintaining Global Leadership
Sir Hugo's Empire
Conclusion
The Global Cigarette
