The Future of Shopping
Using Digital, Data and AI to Win with Customers
- Publisher's listprice GBP 51.00
-
23 026 Ft (21 930 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 302 Ft off)
- Discounted price 20 724 Ft (19 737 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
23 026 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 September 2026
- ISBN 9781398627949
- Binding Hardback
- No. of pages320 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Utilize new technologies to meet your customers' needs and help them on their purchasing journeys in this increasingly digital era.
MoreLong description:
<p><b>How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?</b><br><b><br><i>The Future of Shopping</i></b> is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.<br><br>Written by retail technology expert <b>Miya Knights</b>, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.<br><br>You'll learn how to:<br>- Apply data-driven insights to anticipate customer needs before they arise<br>- Implement retail media networks to enhance reach and engagement<br>- Develop strategies that combine sustainability with digital transformation<br>- Optimize personalization by aligning generative AI with the human touch<br>- Build models that connect innovation to measurable business performance<br><br>Covering every stage of the customer journey, <b><i>The Future of Shopping</i> </b>equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.<br><br><b><i>Themes include:</i></b><i> retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization</i></p>
MoreTable of Contents:
<ul style=&
More
