The Expert Guide to Retail Pricing
An Analytics-Based Approach to Maximise Margins
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73 384 Ft (69 890 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
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73 384 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 7 July 2023
- ISBN 9781032465333
- Binding Hardback
- No. of pages206 pages
- Size 229x152 mm
- Weight 453 g
- Language English
- Illustrations 58 Illustrations, black & white; 13 Halftones, black & white; 45 Line drawings, black & white 518
Categories
Short description:
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
MoreLong description:
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time. To maximize revenues and profits, pricing must be dynamic, strategic, and in today?s hyper-connected and -competitive world, scientific. Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency ? including the much-needed reduction of waste in the food sector. This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each chapter to enable retailers to manage the future of pricing. Retail and pricing managers, retail sector consultants, and students of sales and marketing will welcome this book?s innovative solutions to one of bricks-and-mortar retailing?s most critical challenges.
MoreTable of Contents:
1 Impact of Pricing. 2 Base Pricing. 3 Promotions. 4 Markdown. 5 Competitive Pricing. 6 Business Intelligence. 7 E-commerce Pricing. 8 Future of Pricing
More
The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins
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