The Economics of Beer
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Product details:
- Publisher OUP Oxford
- Date of Publication 27 October 2011
- ISBN 9780199693801
- Binding Hardback
- No. of pages400 pages
- Size 241x161x25 mm
- Weight 722 g
- Language English
- Illustrations 70 Figures, 44 Tables 0
Categories
Short description:
The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global developments as well as country studies from Europe, the US, China, Russia, and India.
MoreLong description:
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition.
This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.
...this volume is an important step forward for the popularization and professionalization of beer and brewing research.
Table of Contents:
Part I: History
A Brief Economic History of Beer
Beer Production, Profits, and Public Authorities in the Renaissance
Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot'
Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the 18th and 19th Centuries
Belgian Beers: Where History Meets Globalization
Part II: Consumption
Cold Comfort in Hard Times: Do People Drink More Beer During Recessions?
Beer Drinking Nations: The Determinants of Global Beer Consumption
Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry
Culture and Beer Preferences
Part III: Industrial Organization
Competition Policy Towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?
Developments in US Merger Policy: The Beer Industry as Lens
The Growth of Television and the Decline of Local Beer
Determinants of the Concentration in Beer Markets in Germany and the United States: 1950 - 2005
How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry
Part IV: The New Beer Markets
Beer Battles in China: The Struggle over the World's Largest Beer Market
From Vodka to Baltika: A Perfect Storm in the Russian Beer Market
Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market
Part V: Conclusion
Beeronomics: The Economics of Beer and Brewing
