The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Jensen, Rolf; Jensen, Rolf;

Short description:

How Market Leaders from Disney to Nike Successfully Target Human Emotions­­and How Other Companies Can Join Them

The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams­­and what organizations must do to keep from being left behind.

Praise for The Dream Society:

"A riveting essay on the demands for goods and services ... Well presented and organized, this is highly recommended for academic and corporate libraries."
­­Library Journal

"The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21^st century."
­­Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc.

"Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future."
­­Harriet Rubin, Author, The Princessa: Machiavelli for Women

Table of Contents:

Introduction
Chapter 1: A Few Words About Futurism and How We Will Get to the Dream Society
A Sprint Through the History of Humanity
What Is Time?
If You See the Future as an Obstacle, You Are Walking in the Wrong Direction
Forget About Your “Strategy”
The Product Becomes Secondary
Machines Will Move Us—Emotionally, Not Physically
The Victorious Companies of the Twenty-First Century
The Most Important Raw Material of the Twenty-First Century
Doing Well by Doing Good
Bloodless Wars
The Alternatives
After the Dream Society
Chapter 2: The Market for Stories and Storytellers
Adventures for Sale: Small–Medium–Large–Extra Large
The Market for Togetherness, Friendship, and Love
The Market for Care
The Who-Am-I Market
The Market for Peace of Mind
The Market for Convictions
Chapter 3: From Hard Work to Hard Fun—From Company to Tribe 115
From Hard Work to Hard Fun
The Company Is a Tribe
How to Succeed in the Tribe—With Hard Fun as Your Work Concept
Titles of the Future
Is Hard Fun Really Work?
Chapter 4: The Loving Family, Inc.—And the New Leisure Time
The Loving Family, Inc.
The Family Corporation
For as Long as Love Shall Last...
The New Leisure Time
Family Team Building
Leisure Time in the Dream Society
CIFS Round Table
Emotional Jogging
Do-It-Yourself Politics
Chapter 5: Universal Stories for Global Business
Overview
Setting the Stage for the Global Business Environment
The Toil of Our Parents...
Candidates for the Dream Society
The Middle Classes Turn Global
From Village to Megacity
Seize the Global Market!
War Without Soldiers?
Do We Want to Postpone the Dream Society?
The Global Business
Notes
Index