• Contact

  • Newsletter

  • About us

  • Delivery options

  • Prospero Book Market Podcast

  • The Crowdfunding Revolution:  How to Raise Venture Capital Using Social Media

    The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media by Lawton, Kevin; Marom, Dan;

    Series: PROFESSIONAL FINANCE & INVESTM;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 27.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        13 372 Ft (12 735 Ft + 5% VAT)
      • Discount 10% (cc. 1 337 Ft off)
      • Discounted price 12 035 Ft (11 462 Ft + 5% VAT)

    13 372 Ft

    Availability

    cancelled

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw-Hill Education
    • Date of Publication 16 August 2012

    • ISBN 9780071790451
    • Binding Hardback
    • No. of pages256 pages
    • Size 236x162x25 mm
    • Weight 516 g
    • Language English
    • 0

    Categories

    Long description:

    THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS

    ?The declaration of independence for our industry!?
    ?MAT DELLORSO, WealthForge Inc.

    ?The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who?s planning to be.?
    ?CROWDFUND NEWS

    ?Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!??GIJSBERT KOREN, Smarter Money

    ?We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.?
    ?BRIAN MEECE, RocketHub

    ?Read this book if you want to catch the next wave!?
    ?FRED BRYANT, WealthForge Inc.

    ?A must-read for anyone interested in the early stage funding process.?
    ?MANDAR KULKARNI, pluggd.in

    ?The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.?
    ?BUSINESS2COMMUNITY

    ?The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.?
    ?SMALL BUSINESS TRENDS

    YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . .

    Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority.

    All this has changed. Now, the power of the Internet?particularly social media?enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in?and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing.

    This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation?and describes how crowdfunding can be used to tap into a ?collective intelligence? for far superior results.

    Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections:

    THE ROAD HERE: A thorough overview of what crowdfunding is?and how and why this radical new approach is replacing traditional means of venture financing
    THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action
    THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations

    More than 2 billion people globally are now active online?and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources.

    Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.



    THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS

    ?The declaration of independence for our industry!?
    ?MAT DELLORSO, WealthForge Inc.

    ?The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who?s planning to be.?
    ?CROWDFUND NEWS

    ?Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!??GIJSBERT KOREN, Smarter Money

    ?We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.?
    ?BRIAN MEECE, RocketHub

    ?Read this book if you want to catch the next wave!?
    ?FRED BRYANT, WealthForge Inc.

    ?A must-read for anyone interested in the early stage funding process.?
    ?MANDAR KULKARNI, pluggd.in

    ?The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.?
    ?BUSINESS2COMMUNITY

    ?The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.?
    ?SMALL BUSINESS TRENDS

    YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . .

    Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority.

    All this has changed. Now, the power of the Internet?particularly social media?enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in?and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing.

    This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation?and describes how crowdfunding can be used to tap into a ?collective intelligence? for far superior results.

    Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections:

    THE ROAD HERE: A thorough overview of what crowdfunding is?and how and why this radical new approach is replacing traditional means of venture financing
    THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action
    THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations

    More than 2 billion people globally are now active online?and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources.

    Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.

    More

    Table of Contents:

    Introduction
    Part | I The Road Here
    Chapter | 1 The Rise of the Crowd
    The Dynamic Duo: Social and Physical Technologies
    Affinity Groups
    Participation and the New Pro-sumer Class
    The Response to the Loss of Social Capital
    The New Crowd-ployment Paradigm
    The Crowd-poration
    Chapter | 2 The Decline of Established Financing
    The Rate of Change
    The Durability of Expertise
    A Multidisciplinary World
    Market Time Compression
    Capital Efficiency and the Rolling Close
    Macroeconomic Sensitivity
    The Start-Ups? Response
    The Venture Capital Industry?s Response
    The Market Sizing Fallacy
    The Base of the Funding Pyramid
    Chapter | 3 The Decline of Outlier Identification
    Curation: The New Leadership
    Chapter | 4 The Emergence of Early Financing
    Chapter | 5 The Rise of Crowdfunding
    At the Edge of Chaos
    Do It With Others (DIWO)
    Critical Mass
    The New Ritual, the New Status
    Rivers Without Cascades
    Valuations
    Long Tails and Shrinking Heads
    Gender Equalization
    Part | II The Crowdfunding Campaign
    Chapter | 6 Benefits
    Money
    Marketing
    Participation and Emotional Attachment
    Currying Serendipity
    Returns, Rewards, and Perks
    Chapter | 7 The Artful Ask
    Authenticity: Keeping It Real
    Impact and Appeal
    The Team
    Clear Goals
    Starting Fires with Influencers and Core Fans
    Rewards and Perks
    Chapter | 8 The Journey
    Follow Inspiration with Massive Action
    Drive Traffic with Social Networking
    Motivate Your Network: Keep Them Involved
    Part | III The Road Ahead
    Chapter | 9 Infrastructure and Ecosystems
    The Power of Virtual Infrastructure
    The Ecosystem
    The Power of Tags
    Integration and Evolution in the Ecosystem
    When Dartboards Are Better Than Groupthink
    Funding the Way the Market Wants It
    Solving the Hoarding Dilemma
    Kicking It Downstream
    Intellectual Property Entanglements
    Chapter | 10 Prediction Markets and Mining the Collective IQ
    Diversity Matters
    The Performance-tocracy
    What?s an Expert?
    Trendspotting
    The Market Is the New Seniority
    Prediction Markets Commoditized
    Chapter | 11 The Intersection with Crowdsourcing
    No Network, No Funding
    Crowdfunding Crowdsourced Ideas
    The Crowdfunding and Crowdsourcing Nexus
    Chapter | 12 The New Investment Models
    Venture Capital Meets Crowd Capital
    Incubators and the Crowd
    Crowd Capital Meets Crowd Capital
    Donations First, Investments Later
    Here Comes Wall Street
    A New Capital Allocation Mechanism
    At the Community Level
    Grants and the Arts
    Reinvigorating the Community
    The Virtual Tech Hub
    Chapter | 13 Regulation and Policy Status
    The Current State of Affairs
    United States
    The Crowdfund Intermediary Regulatory Advocates (CFIRA)
    Crowdfunding Professional Association (CfPA)
    National Crowdfunding Association (NLCFA)
    Europe
    International
    Chapter | 14 Regulation and Policy Directions
    Pray for Much Failure
    Taxes, Taxes, Taxes
    Patents and Crowdfunding Platforms
    The IP Landscape
    The Velocity of Innovation and the Effects of the IP System
    A Perpetual Motion Machine of Innovation
    Epilogue
    Notes
    Acknowledgments
    About the Authors
    Index

    More
    0