The Contagious Commandments
Ten Steps to Brand Bravery
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Product details:
- Publisher Penguin
- Date of Publication 1 March 2020
- Number of Volumes Trade paperback (UK)
- ISBN 9780241328972
- Binding Paperback
- No. of pages304 pages
- Size 234x153x22 mm
- Weight 369 g
- Language English 0
Categories
Long description:
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
