The China Casebook
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Product details:
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 March 2005
- ISBN 9780071237628
- Binding Paperback
- No. of pages368 pages
- Size 235x185x21 mm
- Weight 661 g
- Language English 0
Categories
Long description:
The China Casebook contains20 case studies which span various industries, from services to fast-movingconsumer goods. Some of the companies are local Chinese enterprises while othersare foreign investment enterprises.
Collectively, the issues raised in the cases cover most of the strategic andoperational ones companies that operate in China run into. As not all cases aresuccess stories, the comprehensive set highlights the dos and don'ts ofoperating in China.
Besides being an excellent basis for course development, the casebook alsoprovides stimulating reading for all interested in and actually doing businessin China.
The China Casebook contains20 case studies which span various industries, from services to fast-movingconsumer goods. Some of the companies are local Chinese enterprises while othersare foreign investment enterprises.
Collectively, the issues raised in the cases cover most of the strategic andoperational ones companies that operate in China run into. As not all cases aresuccess stories, the comprehensive set highlights the dos and don'ts ofoperating in China.
Besides being an excellent basis for course development, the casebook alsoprovides stimulating reading for all interested in and actually doing businessin China.
Table of Contents:
The China Casebook
Preface
Acknowledgments
About the Author
Synopsis of the Cases
China 2000: An Overview
1. CRE Beverage Ltd.: South African Breweries' Strategy inChina
2. Hong Kong's Airport Express Train
3. Beijing Textile Group
4. Looking into a Mirror or through a Glass? UnderstandingCultural Differences in Foreign-funded Enterprises in China
5. Cyberway Computer Communications Co. Ltd.
6. Fudjian Industrial Securities Company
7. Hang Cheong Surveyors Ltd.
8. Kodak in China (A)
9. Kodak in China (B): A Billion for a Billion
10. Kodak in China (C)
11. Shanghai Museum
12. Guangzhou Peugeot Automobile Co. Ltd.: PartnershipBreakdown
13. Roland Berger (Shanghai) International ManagementConsultants Ltd.
14. Shanghai Automotive Industry Corporation (A)
15. Shanghai Automotive Industry Corporation (B): ShanghaiGeneral Motors
16. www.Shanghai-ed.com
17. Shanghai Famous Pops
18. The Stone Group's Diversification Strategy: Caught betweena Rock and a Hard Place
19. Tony Roma's in Shanghai
20. Beijing Wangfujing Department Store (Group) Co. Ltd.
