The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Series: MARKETING/SALES/ADV & PROMO;
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13 849 Ft (13 190 Ft + 5% VAT)
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- Discounted price 12 465 Ft (11 871 Ft + 5% VAT)
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13 849 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 November 1999
- ISBN 9780071347952
- Binding Hardback
- No. of pages304 pages
- Size 231x162x32 mm
- Weight 576 g
- Language English 0
Categories
Short description:
"A superb book with real substance and passion that could and should change yhour organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management." - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of Building Strong Brands.
"The BrandMindset is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time." - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of Pour Your Heart Into It.
"The BrandMindset clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand." - Dave Whitwam, Chairman and CEO of Whirlpool Corporation.
"After reading The BrandMindset you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity." - Robert shulman, CEO of Copernicus and author of Marketing Myths That Are Killing Business.
"Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset." - Christopher W. Hart, Ph.D., President of the Spire Group and author of Extraordinary Guarantees.
MoreLong description:
"A superb book with real substance and passion that could and should change yhour organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management." - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of Building Strong Brands.
"The BrandMindset is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time." - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of Pour Your Heart Into It.
"The BrandMindset clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand." - Dave Whitwam, Chairman and CEO of Whirlpool Corporation.
"After reading The BrandMindset you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity." - Robert shulman, CEO of Copernicus and author of Marketing Myths That Are Killing Business.
"Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset." - Christopher W. Hart, Ph.D., President of the Spire Group and author of Extraordinary Guarantees.
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