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  • The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

    The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company by Knapp, Duane;

    Series: MARKETING/SALES/ADV & PROMO;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 28.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        13 088 Ft (12 465 Ft + 5% VAT)
      • Discount 10% (cc. 1 309 Ft off)
      • Discounted price 11 779 Ft (11 219 Ft + 5% VAT)

    13 088 Ft

    Availability

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    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw-Hill Education
    • Date of Publication 16 November 1999

    • ISBN 9780071347952
    • Binding Hardback
    • No. of pages304 pages
    • Size 231x162x32 mm
    • Weight 576 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Foreword.

    Preface.

    Acknowledgements.

    Brandictionary.

    Chapter 1: The BrandMindset Thinking Like a Genuine Brand.

    Chapter 2: An Introduction to the BrandStrategy Doctrine Process The Roadmap for a Genuine Brand.

    Chapter 3: The Brand Assessment. The Process to Evaluate Current and Future Brand Equity.

    Chapter 4: The BrandPromise The "Guiding Star" for Genuine Brands.

    Chapter 5: The Brand Blueprint The Architecture of a Brand.

    Chapter 6: Brand Culturalization Customer Service: "The Heart and Soul of Genuine Brands"

    Chapter 7: Creating Brand Advantage Leveraging and Maximizing Brand Equity.

    Chapter 8: brandstrategy.com

    Chapter 9: Brand Tools Organizing Your BrandStrategy Doctrine Process.

    Notes.

    Index.

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