Target: Prime Time
Advocacy Groups and the Struggle Over Entertainment Television
Series: Communication and Society;
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6 767 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 13 June 1991
- ISBN 9780195063202
- Binding Paperback
- No. of pages288 pages
- Size 203x135x14 mm
- Weight 259 g
- Language English
- Illustrations photos 0
Categories
Short description:
Offering the first booklength exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. It also raises critical questions about television's role in our society and its responsibility to the American public.
MoreLong description:
Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.
Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.
"An excellent book that provides an important addition to the pressure group framework. Montgomery's book is accessible to a broad audience of social scientists, and it challenges many of the assumptions of conventional interest group literature."--Donald R. Culverson, University of Wisconsin
