Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
How to Use The Art of War to Build Lifelong Customer Relationships
Series: MARKETING/SALES/ADV & PROMO;
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9 928 Ft (9 455 Ft + 5% VAT)
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9 928 Ft
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printed on demand
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher McGraw Hill
- Date of Publication 16 November 2003
- ISBN 9780071427302
- Binding Paperback
- No. of pages230 pages
- Size 226x152x12 mm
- Weight 347 g
- Language English 0
Categories
Short description:
Winning sales strategies from the greatest strategist of all time
In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!
Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:
- Occupy the high ground--think positively
- Be willing to lose--take risks
- Win without fighting--develop a superior strategy
- Seize the initiative--beat your competitors to the punch
- Be flexible--change your tactics to fit changing circumstances
- Consolidate your achievements--sell solutions
