Strategic Writing
Multimedia Writing for Public Relations, Advertising, and More
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19 500 Ft
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Product details:
- Edition number 3, New edition
- Publisher Routledge
- Date of Publication 20 July 2011
- ISBN 9780205031979
- Binding Paperback
- No. of pages272 pages
- Size 230x188x14 mm
- Weight 477 g
- Language English 0
Categories
Long description:
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Reviews
"This text is a dream! The material is laid out clearly and concisely and the language and up-to-date examples really speak to the students."
- Marguerite Newcomb, University of Texas - San Antonio
"I rarely recommend that a student keep a textbook after class is over — this book by far is the exception. I strongly recommend each student keep this text as a reference after graduation and landing their first job."
-Michael Quinn, University of South Carolina
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
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