Strategic Management
Theory and Application
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Product details:
- Publisher OUP Oxford
- Date of Publication 20 December 2007
- ISBN 9780199216468
- Binding Paperback
- No. of pages848 pages
- Size 265x195x35 mm
- Weight 1991 g
- Language English
- Illustrations 90 colour photographs, 80 figures and tables 0
Categories
Short description:
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
MoreLong description:
Strategic Management: Theory and Application is an undergraduate student-focused text which provides an emphasis on skills development. The features provided throughout the book promote the development of critical thinking, analytical rigour and creativity skills. The text is structured to include a variety of learning features including real-life applications, four running cases, what can go wrong boxes, theoretical debates, using evidence, creative strategising, end-of-chapter cases and longer cases. These place emphasis on realism through recent, illustrative examples of what can go wrong with even the most well-conceived strategies as well as demonstrating the relevance of the theory to real-life practice. The balanced approach to theory and application summarises relevant economic, sociological and organisation-theoretic concepts, without attempting to artificially force these into inappropriate theoretical 'boxes'. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Online Resource Centre
The Online Resource Centre (ORC) accompanying this textbook provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and text materials, and giving students the resources they need to check and build upon their understanding.
The Lecturer section features answers to case study and end-of-chapter questions, seminar activities, PowerPoint slides and a test bank to aid lecturers' teaching. The suite of video clips matching the core concepts explored in the book helps bring the subject to life and adds a useful teaching tool to the textbook package.
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The Student section comprises multiple-choice questions, web-links a flashcard glossary and exercises to help students test their own understanding.
At last a book which addresses the practical aspects of analysing markets, assessing opportunities and developing winning strategies . . . to help students develop analytical skills!
Table of Contents:
Part One: Core Concepts
Strategy and the Organization
What is Strategic Management?
Part Two: Assessing Fit and Distinctiveness
Understanding the Influence of the Environment
Distinctiveness (1): Competitive Stance
Distinctiveness (2): Scope, Scale and Diversity
Distinctiveness (3): The Value Chain
Part Three: Assessing The Sustainability of Advantage
The Resource-based View of the Firm
Architecture, Structure and Culture
The Management of Complex Organization
Knowledge, Learning and Innovation
Part Four: From Strategic Analysis to Strategy Formulation
Assessing Organizational Performance and Setting Strategic Priorities
Options and Strategic Methods
Strategies in Profit-making Contexts
Strategies in International Contexts
Strategies Where Profit is Not the Main Objective
Part Five: Strategy Implementation
Effecting Organizational Change
Making Strategy Happen