Strategic Corporate Communications: A Global Approach for Doing Business in the New India by Argenti DO NOT USE, Paul DO NOT USE; Argenti, Paul A;

Short description:

Lead the Way in India with Advanced Corporate Communication

India has the most fertile economy in the world today. The first step to corporate success is developing an effective corporate communications strategy tailored specifically to the unique sensibilities of the Indian people--whether they are your employees, possible customers, or prospective investors. Strategic Corporate Communication helps you create an integrated message among all your corporation's departments and that appeals to specific outlooks and attitudes of Indian people, then builds a system that connects it with your overall strategy. Paul Argenti, one of the world's leading experts on corporate communications, shows you how to:

• Develop a strong corporate reputation
  
  
• Organize internal communications initiatives
  
  
• Use advertising to attract investors
  
  
• Manage relations with the Indian government
  
  
• Create a crisis management center
  
  
• Leverage the media to foster public relations

The Indian economy is robust and expanding but complex and constantly changing. Forging a system that links corporate communications with the firm's strategy will provide the flexibility you'll need to manage this as yet undefined and sometimes fickle marketplace. Strategic Corporate Communication offers the information and insight you need to ensure your corporation takes the lead in the world's most influential emerging economy.

Long description:

As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Paul Argenti, one of the foremost experts on corporate communications today, “companies must now find ways to communicate with constituencies they were able to ignore fifty years ago.”

Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:

• Organize communication efforts within the company and with the general public
• Use advertising designed to attract investors and influence opinion
• Work effectively with the Indian media, which operates differently from outlets in the West
• Build a framework dedicated to handling investor relations
• Gain a deep understanding of government's role in India, and work with it accordingly

Many key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.

As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Paul Argenti, one of the foremost experts on corporate communications today, “companies must now find ways to communicate with constituencies they were able to ignore fifty years ago.”

Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:

• Organize communication efforts within the company and with the general public
• Use advertising designed to attract investors and influence opinion
• Work effectively with the Indian media, which operates differently from outlets in the West
• Build a framework dedicated to handling investor relations
• Gain a deep understanding of government's role in India, and work with it accordingly

Many key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.

Table of Contents:

Lead the Way in India with Advanced Corporate Communication

India has the most fertile economy in the world today. The first step to corporate success is developing an effective corporate communications strategy tailored specifically to the unique sensibilities of the Indian people--whether they are your employees, possible customers, or prospective investors. Strategic Corporate Communication helps you create an integrated message among all your corporation's departments and that appeals to specific outlooks and attitudes of Indian people, then builds a system that connects it with your overall strategy. Paul Argenti, one of the world's leading experts on corporate communications, shows you how to:

• Develop a strong corporate reputation
  
  
• Organize internal communications initiatives
  
  
• Use advertising to attract investors
  
  
• Manage relations with the Indian government
  
  
• Create a crisis management center
  
  
• Leverage the media to foster public relations

The Indian economy is robust and expanding but complex and constantly changing. Forging a system that links corporate communications with the firm's strategy will provide the flexibility you'll need to manage this as yet undefined and sometimes fickle marketplace. Strategic Corporate Communication offers the information and insight you need to ensure your corporation takes the lead in the world's most influential emerging economy.