Strategic Branding in Tourism – Build and Elevate Your Travel Brand Identity
Build and Elevate Your Travel Brand Identity
- Publisher's listprice GBP 29.99
-
14 327 Ft (13 645 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 433 Ft off)
- Discounted price 12 895 Ft (12 281 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
14 327 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 April 2026
- ISBN 9781398623712
- Binding Paperback
- No. of pages304 pages
- Size 233x156x22 mm
- Weight 466 g
- Language English 700
Categories
Short description:
Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.
MoreLong description:
Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry.
Strategic Branding in Tourism is a practical guide for mid to senior career marketers, ravel and hospitality marketing professionals who want to develop distinctive brands, strengthen professional credibility and apply proven frameworks that drive measurable growth. As traveller expectations evolve and global markets expand, this book shows how to implement brand principles that optimize positioning, storytelling and partnerships at scale.
Written by industry expert Jamie-Lee Abtar, the book takes you behind the scenes of successful brand transformations and demonstrates how leading travel companies adapt to shifting consumer needs. Through detailed chapters, real-world examples and actionable tools, you'll learn how to apply strategic models that support stronger decision making and long-term brand performance.
You'll learn how to:
- Apply brand strategy frameworks to sharpen positioning and audience relevance
- Develop authentic storytelling that builds trust and emotional connection
- Implement partnership strategies to expand reach and increase brand value
- Optimize your brand for diverse global travellers and emerging market trends
- Use real-world examples to strengthen your expertise and advance your career
With insights from brands including Airbnb, Expedia and Intrepid Travel, this book helps you craft a compelling value proposition and implement a brand strategy that performs in a competitive and rapidly evolving tourism landscape.
Themes include: brand strategy, tourism marketing, storytelling, global consumer trends, partnership development, differentiation frameworks
