Strategic Brand Management
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19 409 Ft
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Product details:
- Edition number 3
- Publisher OUP Oxford
- Date of Publication 30 July 2015
- ISBN 9780198704201
- Binding Paperback
- No. of pages352 pages
- Size 244x197x14 mm
- Weight 668 g
- Language English 0
Categories
Short description:
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
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