Strategic Advertising Management
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23 924 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 5
- Publisher OUP Oxford
- Date of Publication 5 May 2016
- ISBN 9780198703655
- Binding Paperback
- No. of pages456 pages
- Size 247x205x18 mm
- Weight 985 g
- Language English 0
Categories
Long description:
Table of Contents:
Part One: Overview of Advertising and Promotion
What are Advertising and Promotion?
Perspectives on Advertising
Advertising across Cultural Borders
Part Two: Planning Considerations
What it Takes for Successful Advertising and Promotion
The Strategic Planning Process
Part Three: Developing the Strategic Plan
Selecting the Target Audience
Understanding Target Audience Decision Making
Determining the Best Positioning
Developing a Communication Strategy
Setting a Media Strategy
Digital Media
Part Four: Making it Work
Processing the Message
Creative Tactics
Creative Execution
Part Five: Integrating Advertising and Promotion
Sales Promotion and Broader Communication Mix
Campaign Strategy
