Sometimes Wrong but Never in Doubt
How a Cuban Kid from Queens Transformed WWE
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- Discount is valid until: 31 May 2026
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Product details:
- Publisher Peakpoint Press
- Date of Publication 16 July 2026
- Number of Volumes Hardback
- ISBN 9781510786554
- Binding Hardback
- No. of pages264 pages
- Size 228x152x30 mm
- Weight 477 g
- Language English 700
Categories
Long description:
From the Inner City to Billion-Dollar Deals
George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious.
Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership. As WWE’s longtime strategist, he pioneered streaming years before other sports properties caught up and helped make WWE the
George Barrios is the co-CEO of Isos Acquisition Corporation, and an award-winning C-suite executive. He previously served as co-president and board member of WWE, leading the company through transformative change and building a multiplatform media enterprise worth more than $5 billion. In 2017, Institutional Investor ranked George among the top three CFOs in the media industry as part of its All-America Executive Team rankings. Prior, he held leadership roles in finance, strategy and operations at The New York Times, Praxair, Time Warner, and HBO. He received his MBA from the University of Connecticut School of Business. He currently serves as the National Board Chair of the Make-A-Wish Foundation.
