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  • Social Research Methods

    Social Research Methods by Bryman, Alan;

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    Product details:

    • Edition number 5th ed.
    • Publisher Oxford University Press
    • Date of Publication 12 December 2015

    • ISBN 9780199689453
    • Binding Paperback
    • No. of pages784 pages
    • Size 266x197x30 mm
    • Weight 1616 g
    • Language English
    • Illustrations 55 colour line & 43 colour half tone
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    Table of Contents:

    Part One: The Research Process
    The nature and process of social research
    Social research strategies: quantitative research and qualitative research
    Research designs
    Planning a research project and formulating research questions
    Getting started: reviewing the literature
    Ethics and politics in social research
    Part Two: Quantitative Research
    The nature of quantitative research
    Sampling in quantitative research
    Structured interviewing
    Self-administered questionnaires
    Asking questions
    Structured observation
    Content analysis
    Using existing data
    Quantitative data analysis
    Using IBM SPSS for Windows
    Part Three: Qualitative Research
    The nature of qualitative research
    Sampling in qualitative research
    Ethnography and participant observation
    Interviewing in qualitative research
    Focus groups
    Language in qualitative research
    Documents as sources of data
    Qualitative data analysis
    Computer-assisted qualitative data analysis: using NVivo
    Part Four: Mixed Methods Research and Writing Up
    Breaking down the quantitative/qualitative divide
    Mixed methods research: combining quantitative and qualitative research
    Writing up social research

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