Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
- Publisher's listprice GBP 59.00
-
26 638 Ft (25 370 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 663 Ft off)
- Discounted price 23 975 Ft (22 833 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
26 638 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 3
- Publisher Kogan Page
- Date of Publication 3 October 2026
- ISBN 9781398629462
- Binding Hardback
- No. of pages312 pages
- Size 234x156 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with this bestselling book, complete with comprehensive updates and latest developments.
MoreLong description:
<p><b>Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.</b><br><b><br><i>Social Media Strategy</i></b> by <b>Julie Atherton</b> is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.<br><br>This book provides a clear, structured framework for planning, executing and measuring social media strategy in complex, multi-channel environments. It includes new insight into the role of social platforms such as Reddit as discovery engines, the strategic value of brand communities and the evolving skillsets required across modern marketing teams.<br><br>You'll learn how to:<br>- Select and optimize channels across organic, paid and emerging platforms <br>- Measure and interpret social media activity into actionable data insights <br>- Build and manage diversified influencer and community ecosystems<br>- Generate brand visibility across social and search platforms, including AI and Reddit<br>- Acquire and develop skillsets needed across marketing teams<br><br>With practical frameworks, downloadable resources and real-world examples<b><i>, Social Media Strategy</i></b> gives senior leaders the clarity, confidence and structure needed to maximize social media's contribution to sustainable business growth.<br><br><i><b>Themes include</b>: social media strategy, digital marketing leadership, AI and social search, influencer management, brand communities, performance measurement</i></p>
MoreTable of Contents:
<ul style=&
More
