Smoke in Their Eyes – Lessons in Movement Leadership from the Tobacco Wars
History, Representation, Ethics
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Product details:
- Publisher University of Chicago Press
- Date of Publication 25 March 2026
- Number of Volumes Hardback
- ISBN 9780826513908
- Binding Hardback
- No. of pages356 pages
- Size 228x152 mm
- Weight 333 g
- Language English
- Illustrations timeline, index 700
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Short description:
The US struggle between the public interest and corporate interests is well illustrated in the struggle between the tobacco industry and advocates for public health. In this text Pertschuk describes the forces brought to bear in the failure of the ""global settlement"" legislation.
MoreLong description:
The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?
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