Small is the New Big
And 183 Other Riffs, Rants and Remarkable Business Ideas
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Product details:
- Publisher Penguin
- Date of Publication 29 February 2008
- Number of Volumes B-format paperback
- ISBN 9780141030531
- Binding Paperback
- No. of pages352 pages
- Size 198x129x21 mm
- Weight 245 g
- Language English
- Illustrations Black and white illustrations 0
Categories
Long description:
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.
Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less
Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
