Services Marketing
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76 435 Ft
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Product details:
- Edition number 5
- Publisher McGraw-Hill Higher Education
- Date of Publication 1 July 2008
- ISBN 9780073380933
- Binding Hardback
- No. of pages736 pages
- Size 256x215x27 mm
- Weight 1472 g
- Language English 0
Categories
Long description:
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book?s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
