
Say Hello to the Bad Guys
How Professional Wrestling's New World Order Changed America
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10 122 Ft
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Product details:
- Publisher Simon & Schuster
- Date of Publication 3 July 2025
- Number of Volumes Hardback
- ISBN 9781668013755
- Binding Hardback
- No. of pages320 pages
- Size 228x152x22 mm
- Weight 549 g
- Language English 700
Categories
Short description:
From ESPN combat sports reporter Marc Raimondi comes a detailed narrative history of professional wrestling's legendary faction, The NWO (New World Order).
MoreLong description:
From ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling’s legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.
In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO.
The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan&&&8212;Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys.
Never before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling’s fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation.
Written by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling’s most popular faction and how their existence influenced American culture like never before.

Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America
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