Routledge Handbook of Wine Tourism by Dixit, Saurabh Kumar;

Short description:

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive The Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

Long description:

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.

Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

'There is a periodic need for review and update of academic fields of study, a task performed admirably by this new Routledge Handbook of Wine Tourism. With seven sections and 57 chapters it is both comprehensive and timely, including a chapter on post-Covid implications. I am particularly pleased to see a wider coverage geographically, for example, India and Japan, and expansion of the field theoretically and methodologically. In addition to traditional themes of wine tourism such as marketing and regional development, readers will gain new insights on experiences - including virtual - sustainability, cultural constructs, social media and other technological developments. The editor summarizes progress and sets a new research agenda to move the field forward.'- Prof. Donald Getz, PhD, Emeritus Professor, The University of Calgary, Canada

'This handbook provides a wide-ranging, multidisciplinary examination of wine tourism. Chapters draw from both established and emerging scholars in the field and span traditional wine tourism destinations and relative newcomers around the world. Topics engage with diverse perspectives and exciting new directions in wine tourism research, from studies of underrepresented winery visitors to the wine tourism developments in the post-COVID-19 environment. This state-of-the-art volume provides essential reading for scholars and students interested in this dynamic area of tourism.' - Prof. Velvet Nelson, PhD, Department of Environmental and Geosciences, Sam Houston State University, Huntsville, Texas, USA

'This handbook is an extensive and multidisciplinary effort to frame the complexity of wine tourism, with an interesting focus on its role to boost regional development, local economy, and community empowerment. 57 up-to-date chapters covering theoretical and practical contents through the contribution of renowned scholars, emerging talented researchers and practitioners. Prof. Saurabh Kumar Dixit, in his 4^th experience as editor of a Routledge Handbook, has been able to set up an outstanding review of the main challenges that wine tourism stakeholders have to face, as well as appropriate methods and tools to address them.' -Prof. Alessio Cavicchi, PhD, Department of Agriculture, Food and Environment, University of Pisa, Pisa, Italy

Table of Contents:

Part I: Setting the Scene for Wine Tourism.  1.The growth and evolution of global wine tourism.  2.Nature and significance of wine tourism: An Australian perspective.  3.Conceptualization of a winescape framework.  4.Contributions of wine routes and trails to wine tourism experiences.  5.Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India.  6.Exploring co-creation process in the wineries: the relevance of social partner characteristics.  7.Wine?tourism?in Canada.  8.Key challenges in global wine tourism.  PART II: PROFILING AND SEGMENTATION OF THE WINE TOURISM MARKET.  9.Understanding the wine tourism markets.  10.Wine tourism and consumer behavior.  11.Preferences and characteristics of wine tourists.  12.Wine tourism