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2 383 Ft
Availability
Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 June 2009
- ISBN 9780070147942
- Binding Paperback
- No. of pages pages
- Size 217x140x12 mm
- Weight 235 g
- Language English 0
Categories
Table of Contents:
Section I: Changing Consumers
1.Post-Liberators: Are We Ready to Speak their Language?2.In the Name of the Father
3.The Consumer is Not Your Wife
4.Movies Weave their Magic Once More
5.Desperate housewives of India yearn to Do More for Families
6.Of Planned Purchases, Shopping Lists and Modern Retail Formats
7.The Low Involvement Hurdle
8.Talkative Indian Fuel Mobile Phone Revolution
Section II: Changing Markets
1.Will the Growth Momentum Last?2.Snack Whack
3.A Shop that Sells Shops
4.To Be or Not to Be
5.The Massification of Luxury
6.Think Big: A New Angle to the Price-Value Equation
7.Marketing Plastic Money
Section III: Changing Marketing
1.Making Marketing Measure Up2.Making Marketing Magical Again
3.The Changing Face of branding: Can You Face It?
4.Not Playing by the Rules
5.Innovation Networking for Net Results
6.The Flypaper for Associations
7.Eight Steps to Eight Seconds
8.Integrating in a Disintegrating World
Section IV: Changing Advertising
1.Getting the Best Out of Your Advertising Agency!2.Building a Better India-With Better Advertising
3.Advertising-Cinderella or Sita?
4.Managing Advertising through Economic Turbulence
5.A Value Proposition
6.A Voice in the Boardroom
7.Looking for the Right Ad Agency
8.How to Become the Favourite Client
9.Who has the Last Word?
10.Tight Briefs Fit Better
11.Judging Creative
12.Who Needs Client Servicing?
13.Winds of Change
14.3Ms of Advertising 2010 More
