Rethinking Elvis
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Product details:
- Publisher OUP USA
- Date of Publication 8 April 2026
- ISBN 9780190094119
- Binding Paperback
- No. of pages352 pages
- Size 234x155x20 mm
- Weight 513 g
- Language English
- Illustrations 6 677
Categories
Short description:
In Rethinking Elvis, popular music scholars and historians look beyond Elvis' iconography to shine a light on the branding, historical and geographic reception, heritage, and fan phenomenon that sustain his legacy. By engaging with recent disciplinary shifts and ongoing conversations within the field, Rethinking Elvis pinpoints the many reasons for Elvis' continued influence on popular culture.
MoreLong description:
Decades after his passing, Elvis Presley remains one of popular music's greatest icons. He was among the most successful, influential, socially significant, and controversial performers of the twentieth century, with a celebrity so indelible that every recent American president has negotiated its orbit. While much of the coverage of Elvis' life concerns his personal history and musical ability, Rethinking Elvis pushes beyond the familiar to address Elvis' branding, historical and geographic reception, heritage, and fan phenomenon. Using Elvis' iconography as a point of departure, popular music scholars and historians contend with issues related to the performer's whiteness, Southern identity, and gender, among others, in turn offering myriad opportunities to pursue new approaches in the emergent field of Elvis studies.
The academics here do not rethink Elvis Presley so much as re-place him: the view from Denmark and Cold War Europe meeting today's Tennessee Presley, where 'Are You Lonesome' is sung in the dark for tourists in Nashville's Studio B and Memphis cops brutally repress a Black Lives Matter protest in front of Graceland. Greil Marcus's Mystery Train listed Elvis variants as an act of prose wizardry. This Bubba Ho-Tep-worthy book of 'unproductions' catalogs a Presley multiverse, with movies never made, stories half-attributed, and identities barely glimpsed.
Table of Contents:
1. Elvis - Other Stories to Tell, Mark Duffett
2. Elvis Presley and the Irrepressible Influence of Southern Evangelicalism, James Goff
3. Old Habits Die Hard - Elvis, or the Burden of a Southern Identity, Michael T. Bertrand
4. Mixing Up Elvis, Sean Redmond
5. Elvis, Race, and the Unity of Complimentary Genius, Cheryl S. Carr
6. Hypersensitive Youth and the Meanings of Elvis in 1950s Denmark, Bertel Nygaard and Rasmus Rosenørn
7. Elvis Outside the USA - A Dark Shadow in the Early Italian Cultural Cold War, Marilisa Merolla
8. An American Cultural Weapon? The Impact of Elvis in 1950s Cold War Europe, Mathias Haeussler
9. Gate People - Fan History Before Elvis Heritage at Graceland, Mark Duffett
10. The American Dream? Elvis Presley, William Eggleston and the "Lost" Photographs of Graceland, Johnny Hopkins
11. Elvis and Musical Spaces - What the King means to Nashville Tourism, Robert Fry
12. A Star is Imagined - The "Unproduction" of Elvis Presley's Film Career, Landon Palmer
13. Posthumous Representations of Elvis - From Cultural Icon to Transproperty, June M. Madeley and Daniel Downes
14. Operation Blue Suede Shoes - Black Lives Matter and the Meaning of Elvis in Contemporary Memphis, Amanda Nell Edgar
15. The Future of Elvis Studies, Mark Duffett
Index
