Research Methods for Media and Communication
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Product details:
- Edition number 2
- Publisher OUP Australia & New Zealand
- Date of Publication 15 October 2015
- ISBN 9780195588033
- Binding Paperback
- No. of pages320 pages
- Size 249x205x18 mm
- Weight 774 g
- Language English 0
Categories
Short description:
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations.
MoreLong description:
Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations.
This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.
Table of Contents:
Part 1 General Introduction
The Research Process
Theoretical Paradigms and Concepts
From Choosing a Topic to Writing Scholarly Reports
Writing Research Reports for Non-academic Settings
Research Ethics in Media and Communication
Sampling
Measurement
Part 2 Research Approaches: Quantitative
Survey Research
Content Analysis
Experiments
Part 3 Research Approaches: Qualitative
Research Interviewing
Focus Groups
Field Studies
Part 4: Other Research Approaches
Case Study Research
Textual Analysis
Part 5: Analysis of Qualitative and Quantitative Data
Analysing Data
