Quantitative Models in Marketing Research
- Publisher's listprice GBP 67.99
-
34 409 Ft (32 771 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 441 Ft off)
- Discounted price 30 969 Ft (29 494 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
34 409 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 9 August 2001
- ISBN 9780521801669
- Binding Hardback
- No. of pages222 pages
- Size 253x175x19 mm
- Weight 603 g
- Language English 0
Categories
Short description:
This 2001 book presents important and practically relevant quantitative models used for marketing research.
MoreLong description:
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Review of the hardback: 'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research
Table of Contents:
List of figures; List of tables; Preface; 1. Introduction and outline of the book; 2. Features of marketing research data; 3. A continuous dependent variable; 4. A binomial dependent variable; 5. An unordered multinomial dependent variable; 6. An ordered multinomial dependent variable; 7. A limited dependent variable; 8. A duration dependent variable; Appendix; Bibliography; Author index; Subject index.
More
