Public Relations Writing
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Product details:
- Edition number 2
- Publisher OUP Australia & New Zealand
- Date of Publication 3 October 2013
- ISBN 9780195578591
- Binding Paperback
- No. of pages280 pages
- Size 246x170x13 mm
- Weight 438 g
- Language English 0
Categories
Short description:
Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.
MoreLong description:
Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools
to help plan, write and implement public relations strategies and tactics.
Table of Contents:
1 Introduction
2 Contexts for Public Relations
3 Research and Planning for Public Relations
4 Public Relations Goals and Objectives
5 Developing and Writing Messages
6 Writing and Placing a Media Release
7 Writing for Social Media
8 Interpersonal Communication
9 Beyond the Mass News Media
10 Communication within Organisations
11 Getting the Job Done
12 Writing a Public Relations Evaluation Plan
