Public Relations Campaigns
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Product details:
- Edition number 2
- Publisher OUP Australia & New Zealand
- Date of Publication 1 May 2014
- ISBN 9780195578621
- Binding Paperback
- No. of pages288 pages
- Size 244x170x13 mm
- Weight 452 g
- Language English 0
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Short description:
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.
MoreLong description:
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.
The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
Table of Contents:
Preface
1. Introduction to Public Relations Campaigns, Mark Sheehan
2. Overview of Public Relations Campaigns in Australia, Mark Sheehan
3. Introduction to Contemporary Public Relations Theory, Bronwyn Kirby
4. Understanding Research, Mark Civitella
5. Third Sector Public Relations: Every Australian Counts-Making the NDIS Real, Paul Adams
6. Social Marketing: DrinkWise Australia, Noel Turnbull
7. An NGO Using People Power: GetUp!, Emma Bennett
8. Internal Communication: Future Ready at La Trobe University, Karen Morath
9. Public Relations in the Finance Sector: India Equities, Mark Sheehan and David Manallack
10. Marketing Public Relations: Juice it Right,
Gwyneth V. J. Howell and Rohan Miller
11. Community Risk Issue Activists: Coal Seam Gas in Australia, Chris Galloway and Tony Jaques
12. Issues and Crisis Management: James Hardie Industries, Gwyneth V. J. Howell
13. Emergency Crisis Communication: Returning Power to Collinsville, Robina Xavier
14. Tourism and Public Relations: Bringing Oprah 'Down Under', Ingrid Larkin
15. Crisis Communication and Reputation: Energex and the 2011 Queensland Floods, Ingrid Larkin
