Public Relations Campaigns
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Product details:
- Publisher OUP Australia & New Zealand
- Date of Publication 20 November 2008
- ISBN 9780195559101
- Binding Paperback
- No. of pages252 pages
- Size 245x172x16 mm
- Weight 473 g
- Language English 0
Categories
Short description:
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.
MoreLong description:
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that
highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting
competing interests and an exploration of campaign impact.
Table of Contents:
Introduction
An overview of public relations campaigns
From education to practice
Understanding Research
Public relations campaign evaluation
Media relations
Issues and crisis management
Risk communication
Community relations
Stakeholder engagement
Internal communication
Marketing public relations
Political Campaigns
Financial public relations
Event Management
