Profits and Sustainability
A History of Green Entrepreneurship
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Product details:
- Publisher OUP Oxford
- Date of Publication 15 August 2019
- ISBN 9780198845652
- Binding Paperback
- No. of pages464 pages
- Size 235x157x25 mm
- Weight 698 g
- Language English 0
Categories
Short description:
This book explores the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.
MoreLong description:
Are profits and sustainability compatible?
This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.
The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If profits and sustainability have proved challenging to reconcile, this book argues that one reason was how they were both defined.
Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the history of capitalism.
Table of Contents:
Introduction: The Business of Sustainability
Part 1: Green Intentions
Pioneering in Food and Energy
Poisoned Earth: Green Businesses 1930s-1950s
Earthrise and the Rise of Green Business
Accidental Sustainability: Waste and Tourism as Green Businesses
Part 2: Green Business
Making Money By Saving the World
Building Green Institutions
Can Finance Change the World?
The Green Team: Government and Business
Corporate Environmentalism and the Boundaries of Sustainability
Conclusion
