• Contact

  • Newsletter

  • About us

  • Delivery options

  • Prospero Book Market Podcast

  • Positioning: The Battle for Your Mind, 20th Anniversary Edition

    Positioning: The Battle for Your Mind, 20th Anniversary Edition by Ries, Al; Trout, Jack;

    Series: MARKETING/SALES/ADV & PROMO;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 24.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        10 836 Ft (10 320 Ft + 5% VAT)
      • Discount 10% (cc. 1 084 Ft off)
      • Discounted price 9 752 Ft (9 288 Ft + 5% VAT)

    10 836 Ft

    db

    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 3
    • Publisher McGraw Hill
    • Date of Publication 16 December 2000

    • ISBN 9780071359160
    • Binding Hardback
    • No. of pages272 pages
    • Size 210x195x25 mm
    • Weight 526 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Chapter 1: What Positioning is All About.

    Chapter 2: The Assault on the Mind.

    Chapter 3: Getting Into the Mind.

    Chapter 4: Those Little Ladders in Your Head.

    Chapter 5: You Can't get There from Here.

    Chapter 6: Positioning of a Leader.

    Chapter 7: Positioning of a Follower.

    Chapter 8: Repositioning the Competition.

    Chapter 9: The Power of the Name.

    Chapter 10: The No-Name Trap.

    Chapter 11: The Free-Ride Trap.

    Chapter 12: The Line-Extension Trap.

    Chapter 13: When Line Extension Can Work.

    Chapter 14: Positioning a Company: Monsanto.

    Chapter 15: Positioning a Product: Milk Duds.

    Chapter 16: Positioning a Service: Mailgram.

    Chapter 17: Positioning a Long Island Bank.

    Chapter 18: Positioning the Catholic Church.

    Chapter 19: Positioning Yourself & Your Career.

    Chapter 20: Six Steps to Success.

    Chapter 21: Playing the Positioning Game.

    More

    0