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Truth and Power at the Coca-Cola Company
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- Publisher's listprice GBP 16.99
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8 116 Ft (7 730 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 1 623 Ft off)
- Discounted price 6 493 Ft (6 184 Ft + 5% VAT)
- Discount is valid until: 31 March 2026
6 493 Ft
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Product details:
- Edition number 2 Rev ed
- Publisher Arrow
- Date of Publication 28 February 2005
- Number of Volumes B-format paperback
- ISBN 9780099472575
- Binding Paperback
- No. of pages352 pages
- Size 198x129x30 mm
- Weight 3412 g
- Language English 0
Categories
Long description:
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
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