Personal Branding in the Knowledge Economy
The Inter-relationship between Corporate and Employee Brands
Series: Routledge Advances in Management and Business Studies;
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19 105 Ft (18 195 Ft + 5% VAT)
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19 105 Ft
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Estimated delivery time: Expected time of arrival: end of January 2026.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 27 May 2024
- ISBN 9781032013381
- Binding Paperback
- No. of pages188 pages
- Size 229x152 mm
- Weight 453 g
- Language English
- Illustrations 18 Illustrations, black & white; 18 Line drawings, black & white; 10 Tables, black & white 638
Categories
Short description:
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals? knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
MoreLong description:
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals? knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models.
The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
MoreTable of Contents:
Part 1. Why do knowledge workers are unique? Part 2. Why do knowledge workers should care about personal branding? Part 3. Why do corporations need knowledge workers with strong personal brands? Part 4. Empirical evidence
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