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  • Oral Health Promotion

    Oral Health Promotion by Schou, Lone; Blinkhorn, Anthony S.;

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      • Publisher's listprice GBP 112.50
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        53 746 Ft (51 187 Ft + 5% VAT)
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      • Discounted price 48 372 Ft (46 068 Ft + 5% VAT)

    53 746 Ft

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    Product details:

    • Publisher OUP Oxford
    • Date of Publication 24 June 1993
    • Number of Volumes Laminated boards

    • ISBN 9780192620033
    • Binding Hardback
    • No. of pages294 pages
    • Size 241x160x21 mm
    • Weight 613 g
    • Language English
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    Long description:

    Many of the common dental diseases are behavioural in origin, and are affected by individual lifestyles. Health promotion is therefore at the heart of preventing and controlling dental ill health. This is the first book to tackle this important new area of dentistry and presents theoretical and practical advice on a broad range of topics; including models and theories of health behaviour, influence of social factors on oral health promotion, government health policies, health education in specific settings, national campaigns, and evaluation of interventions. Here, the international contributers provide a broad overview of the subject which enables the reader to target sections of particular interest. Practical guidelines for the planning and implementation of oral health programmes presented will be invaluable for practitioners.

    First-class book... Lone Schou and Anthony Blinkhorn have collected together contributions from well-known individuals on oral health matters around the world to produce a readable book of some 12 chapters. This provides a useful scientifically-based reference book with an international flavour, covering all aspects of oral health promotion. The editors and the contributors from Great Britain, America, Canada, Scandinavia and Australia are to be congratulated on filling a gap in dental literature. This book is a must for serious students of dental public health and other branches of dentistry in which oral health promotion is an important consideration. It brings together scientific knowledge, common sense and pratical advice on this complex subject. The book will also find a place on many dentists' bookshelves, as a valuable source of reference on oral health promotion.

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    Table of Contents:

    The history of dental health education: a case study of Britain
    Theories and models of health behaviour
    Basic theories
    Models of health behaviour
    Comprehensive systems models - metamodels
    Social factors in oral health promotion
    Oral functions and dysfunction, established risk factors, and known preventive interactions
    The social process and context of oral function and dysfunction
    Social factors associated with oral health promotion
    The role of the decision maker in oral health promotion
    Decision making at the level of the individual
    The dental health professional as decision maker
    State and local agencies
    National programmes
    International programmes
    The role of oral health promotion in oral health policy
    The stakeholders and their role in policy
    Evaluating policies: SWOT
    Policy formation
    National dental associations
    Governments
    The mass media
    The United Kingdom experience
    The contribution of policy to improvements in oral health
    National campaigns
    Behavioural theory
    Dental association campaigns
    Government sponsored campaigns
    Campaigns advertising dental products
    General dental practice, health education, and health promotion: a critical reappraisal
    The role of health education and health promotion in general practice
    Criticisms of the current practice of health education in general dental practice
    The current practice of oral health education
    Health education materials in general dental practice
    Developing an oral health promotion strategy for general dental practice
    Oral health promotion with children and adolescents
    Lifestyles conducive to oral health
    Socialization
    Programmes of oral health promotion for children
    Healthy environment
    Oral health promotion in the workplace
    General health promotion programmes in the workplace
    The management perspective
    The dental profession's point of view
    Employees' point of view
    Examples of oral health promotion programmes in the workplace
    Theoretical considerations
    Oral health promotions in old age
    Changing patterns of ageing
    Why be concerned about older poeple's oral health?
    What is the goal of oral health promotion with older adults?
    Is there hope for older adults? Some dos and don'ts
    Oral health promotion in developing countries
    Realities
    Risk factors
    Shifting the focus
    Supportive strategies
    Participatory research
    The challenge
    Evaluation and planning of oral health promotion programmes
    What is evaluation?
    Why evaluate?
    Defining what should be evaluated
    Evaluation and measurement
    Problems of measurement in the evaluation of health promotion
    The study population
    Collecting the data
    Evaluation and experimental methodology
    Common problems associated with the planning of health promotion programmes

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