Product details:
| ISBN13: | 9780593084311 |
| ISBN10: | 0593084314 |
| Binding: | Hardback |
| No. of pages: | 240 pages |
| Size: | 216x144 mm |
| Language: | English |
| 211 |
Category:
Obsessed
Building a Brand People Love from Day One
Publisher: Portfolio
Date of Publication: 11 June 2020
Normal price:
Publisher's listprice:
GBP 24.99
GBP 24.99
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10 501 (10 001 HUF + 5% VAT )
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Availability:
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Short description:
The chief branding officer of Red Antler explains how new brands like Casper and Allbirds build devoted fan followings right out of the gate.
Long description:
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
