Nudge+
Think, Before You Nudge
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11 698 Ft (11 141 Ft + 5% VAT)
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- Discount is valid until: 16 September 2026
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Product details:
- Publisher Springer Nature Switzerland
- Date of Publication 22 July 2026
- ISBN 9783032132604
- Binding Paperback
- No. of pages193 pages
- Size 210x148 mm
- Language English
- Illustrations XXV, 193 p. 1 illus. 700
Categories
Long description:
"
The “nudge” revolution has changed public policy. Despite its success, many critics worry about its effectiveness, ethics, and legitimacy. Behavioural public policy needs to be based on a more mature dialogue between citizens and the state. Time is now pressing as societies suffer from intractable global problems, such as climate change, which require an empowered citizenry to work in partnership with policy-makers. To address these challenges, this book proposes a radical modification of behavioural public policy called nudge+.
Unlike nudge, which tells citizens how to act, nudge+ invites people to think about nudge and decide if it works best for them. It also encourages policy-makers to think more carefully before prescribing behavioural insights, producing our mantra: Think, before you nudge.
The book outlines merits of a reflective approach that celebrates agency. It explains how nudge+ encourages people to re-evaluate their beliefs and craft life choices. It invites practitioners to join researchers in this new age of behavioural science in which citizens are at the heart of public policy.
" MoreTable of Contents:
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Chapter 1.- Challenging the behavioural economics consensus.- Chapter 2. -The advantages of thinking.- Chapter 3. -What is reflection?.- Chapter 4. -Reflection with a nudge.- nudge.- Chapter 5. -Thinking fast, but slowl.- Chapter 6. -Why nudge forgood when you can nudge+?.-Chapter 7. Who is nudge+ done to and by whom?.- Chapter 8. -The challenge of nudge+ and how to meet it.
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