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  • New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States

    New Media and Popular Imagination by Boddy, William;

    Launching Radio, Television, and Digital Media in the United States

    Series: Oxford Television Studies;

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      • Publisher's listprice GBP 67.00
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    Product details:

    • Publisher OUP Oxford
    • Date of Publication 15 July 2004

    • ISBN 9780198711469
    • Binding Hardback
    • No. of pages192 pages
    • Size 242x162x16 mm
    • Weight 424 g
    • Language English
    • Illustrations 12 halftones
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    Table of Contents:

    Introduction
    Cinema and Wireless in Turn of the Century Imagination
    The Wireless Nation: Defining Radio as a Domestic Technology
    The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV
    US Television Abroad: 1960 - 1990
    'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s
    Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK
    Redefining the Home Screen: The Case of the Digital Video Recorder
    Marketers Strike Back: Virtual Advertising
    'How God Watches Television': Early Responses to Digital TV
    High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV
    'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV
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