
Nachhaltigkeits?Marketing. Ein globaler Ansatz
Ein globaler Ansatz
- Publisher's listprice GBP 34.95
-
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 769 Ft off)
- Discounted price 15 919 Ft (15 161 Ft + 5% VAT)
17 688 Ft
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Product details:
- Publisher Wiley VCH
- Date of Publication 29 April 2025
- ISBN 9783527507641
- Binding Paperback
- No. of pages400 pages
- Size 240x170 mm
- Language German 699
Categories
Long description:
Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.
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