Must-Have
The Hidden Instincts Behind Everything We Buy
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- Publisher's listprice GBP 15.99
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7 639 Ft (7 275 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 1 528 Ft off)
- Discounted price 6 111 Ft (5 820 Ft + 5% VAT)
- Discount is valid until: 31 May 2026
6 111 Ft
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Product details:
- Publisher Vintage
- Date of Publication 9 August 2010
- Number of Volumes B-format paperback
- ISBN 9780099437925
- Binding Paperback
- No. of pages384 pages
- Size 198x129x24 mm
- Weight 267 g
- Language English 0
Categories
Short description:
Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.
MoreLong description:
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
