Museum Management and Marketing
Series: Leicester Readers in Museum Studies;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 28 February 2007
- ISBN 9780415396295
- Binding Paperback
- No. of pages440 pages
- Size 246x174 mm
- Weight 786 g
- Language English
- Illustrations 24 Tables, black & white 0
Categories
Short description:
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
MoreLong description:
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
'This excellent book provides museum professionals with a highly nuanced view of its subject.' - Museum Practice
MoreTable of Contents:
1. Museums and Change 2. Museum Management 3. Marketing the Museum
More
