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  • Mountain Bike Mania: The Promotional Plan

    Mountain Bike Mania: The Promotional Plan by Waller, David;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 33.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        16 238 Ft (15 465 Ft + 5% VAT)
      • Discount 10% (cc. 1 624 Ft off)
      • Discounted price 14 614 Ft (13 919 Ft + 5% VAT)

    16 238 Ft

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    Why don't you give exact delivery time?

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    Product details:

    • Edition number 2
    • Publisher McGraw-Hill Education
    • Date of Publication 16 May 2004

    • ISBN 9780074714294
    • Binding Paperback
    • No. of pages pages
    • Size 98x78x3 mm
    • Weight 1 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Preface

    The Structure of a Promotional Plan

    Executive Summary

    Introduction

    Situation analysis

    Objectives

    Budget

    Target Audience

    Communication strategy

    Creative strategy

    Media planning

    Media strategy

    Campaign Evaluation

    Conclusion

    Presenting Your Plan

    References

    Case: Mountain Bike Mania: Promotional Plan for Pegasus Bikes

    Appendix 1: A Promotional Plan for Pegasus Bikes

    Appendix 2: Advertising Industry Contacts

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