Media and Society
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Product details:
- Edition number 4
- Publisher OUP Australia & New Zealand
- Date of Publication 9 October 2008
- ISBN 9780195562408
- Binding Paperback
- No. of pages536 pages
- Size 256x190x29 mm
- Weight 1088 g
- Language English
- Illustrations numerous halftones 0
Categories
Short description:
Media and Society explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media and society.
MoreLong description:
Media and Society explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. The fourth edition of this book continues to provide an accessible and student-friendly analysis of the relationship between media and society.
MoreTable of Contents:
Figures and Plates
Acknowledgments
Introduction: The 'Media-world'
Guided Tour
PART 1
PART 1: GETTING READY: THE MEDIA AND MEDIA STUDIES
Defining the Media
Media Studies
What Do the Media Do to Us? Media and Society
What's in a Name? Language and the Social Construction of Reality
Mediation and Representation
Texts, Meanings, and Audiences
New Media and Technological Development
PART 2: PICTURES: SEMIOTIC ANALYSIS
Semiology
Reading Images and Advertisements
Model Essay: Semiotic Analysis of an Advertisement
PART 3: MAKING SENSE: DISCOURSE, IDEOLOGY, AND HEGEMONY
Defining Discourse and Ideology
Where are Discourses and Ideologies Found?
Dominant Ideology and Hegemony
Culture Jamming and Counter-hegemony
PART 4: STORIES: APPROACHES FOR NARRATIVE ANALYSIS
Genres, Codes, and Conventions
The Language of Film: American Beauty
Narrative Structure and Binary Oppositions
Documentary and Reality TV
Why Stories?
PART 5: MEDIA AND IDENTITY: REPRESENTATION, IMPACT, AND INFLUENCE
Feminism, Postfeminism, and Ideologies of Femininity
Ideologies and Discourses of Masculinity
Ethnicity, Ideology, and the Media
Stars and Celebrities
PART 6: BUT THEY KEEP MOVING THE POSTS: POSTMODERN AND GLOBAL PERSPECTIVES
Postmodernism
Globalisation and Technological Development
Conclusion
Notes
Glossary
Bibliography
Further Reading
Index
