Mass Media Revolution
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- Publisher's listprice GBP 68.99
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28 033 Ft
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Product details:
- Edition number 2, New edition
- Publisher Routledge
- Date of Publication 12 July 2013
- ISBN 9780205890996
- Binding Looseleaf
- No. of pages524 pages
- Size 234x187 mm
- Weight 1457 g
- Language English 0
Categories
Long description:
With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students’ media literacy skills.
With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs. The alignment of chapter content, in print and online, to national academic standards for the course (ACEJMC) and critical thinking questions throughout develop and refine students’ media literacy skills.
Table of Contents:
Part I: Paving the Way to Today's Mass Media 1. Introduction to the Mass Media Revolution 2. Mass Media: A Brief Historical Narrative 3. Media Technologies and the Dynamics of Change Part II: The Evolution of Media Content and Platforms 4. Print Media 5. Music and Radio 6. Film and Television 7. New Media Part III: Media Business, Economics and Regulation 8. Advertising and Public Relations 9. Media Industry 10. Media Bias 11. Media Law and Ethics Part IV: The Media Experience 12. The Power of Photography in Mass Media 13. Journalism in the Digital Millennium 14. Media Impact on the Global Stage 15. Stories of Diversity in American Media 16. Working in the Mass Media in the Digital Age
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