Marketing W/Student CD-ROM and PowerWeb
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Product details:
- Edition number and title Consumer Markets and Buying Behavior
5.
- Edition number 13, Services and Not-for-Profit Offerings
Part IV.
- Publisher McGraw-Hill
- Date of Publication 1 July 2003
- ISBN 9780072553727
- Binding Unidentified
- No. of pages pages
- Size 276x213x23 mm
- Language
- Illustrations THe Field of Marketing
2.
0
Categories
Long description:
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
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