Marketing w/PowerWeb
Series: Marketing;
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Product details:
- Edition number and title Promotion
17. Integrated Marketing Communications
18. Personal Selling and Sales Management
19. Advertising, Sales Promotion, Public Relations and Direct Marketing
Part VII.
- Edition number 12
- Publisher McGraw-Hill
- Date of Publication 1 September 2000
- ISBN 9780072430349
- Binding Paperback
- No. of pages pages
- Size 274x213x27 mm
- Language
- Illustrations Target Markets
4. Consumer Markets & Buying Behavior
5. Business Markets & Buying Behavior
6. Market Segmentation, Targeting and Positioning
7. Marketing Research and Market Information
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Long description:
Etzel, Walker, Stanton?s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.
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