Marketing tourism in South Africa
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11 461 Ft
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Product details:
- Edition number 5
- Publisher OUP Southern Africa
- Date of Publication 2 October 2014
- ISBN 9780199044184
- Binding Paperback
- No. of pages608 pages
- Size 242x169x28 mm
- Weight 892 g
- Language English 0
Categories
Short description:
The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players.
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