Marketing Success Stories 7e
- Publisher's listprice GBP 44.99
-
21 493 Ft (20 470 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 149 Ft off)
- Discounted price 19 344 Ft (18 423 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
21 493 Ft
Availability
Only to order.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 7
- Publisher OUP Southern Africa
- Date of Publication 24 February 2011
- ISBN 9780195994896
- Binding Paperback
- No. of pages288 pages
- Size 241x169x12 mm
- Weight 414 g
- Language English 0
Categories
Long description:
Marketing Success Stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.
MoreTable of Contents:
Lifes Comfort Solutions
Bond Choice Launching mortgage origination
Maximum Profit Recovery (Pty) Ltd (Maxprof)
South African National Parks
Kiddies Academy
Assupol Life: 95 years
Citi Golf 1984-2009
Duracell Biggest chocolate bunny in the world campaign
Teabox
CPD
Executive Marketing Mix
Pepsi In the battle of the giants for the lightweight championship
Woolworths Multidimensional marketing: A good business journey
kulula.com Making you want to fly
Solidarity
The Hotdog Café story
Eyeslices
Vukani-Ubunta
Foschini Gift cards: Using brand strategy on a commodity
Student Village: Infiltrating the student social scene
Amarula Cream The spirit of Africa
Game 40 years of winning
Debonairs Pizza
Origins i-brand: Pre-commercialisation
The i -brand of Origin: Commercialisation products
MBD Inc.
Promac Paints
Dawn Wing
Flight of the Fish Eagle
